What is A/B Deployment (aka A/B Testing)


A/B deployment, also known as A/B testing or split testing, is a sophisticated software deployment strategy that empowers organizations to evaluate and compare two distinct versions of an application within a live production environment. By selectively directing a portion of the user traffic to each version and analyzing the results, organizations can gain valuable insights into the performance and effectiveness of different application variants. A/B deployment can be employed for various purposes, such as testing new features, implementing alterations to existing features, or assessing diverse marketing campaigns.

How A/B Deployment Works

A/B deployment typically involves a series of steps that allow organizations to effectively test and compare different versions of an application in a live production environment. The process can be summarized as follows:

  1. Create two versions of the application: To begin with, organizations develop two distinct versions of the application that they intend to test. These versions may include new features, modifications to existing features, or variations in marketing campaigns.
  2. Configure traffic routing: Once the versions are ready, the organization configures the load balancer, a key component responsible for distributing incoming network traffic, to direct a proportion of the traffic to each version. This ensures that real users are exposed to both versions, allowing for accurate assessment and comparison.
  3. Measure and analyze results: The next step involves measuring and analyzing the results of the A/B test. This includes collecting and analyzing data on various metrics such as user engagement, conversion rates, performance, and user feedback. The goal is to gain insights into the performance and effectiveness of each version.
  4. Decide on the production version: Based on the analysis of the test results, organizations can make an informed decision on which version of the application to deploy in the production environment. This decision takes into account factors such as user satisfaction, business objectives, and the desired outcome of the test.

By following these steps, organizations can effectively utilize A/B deployment to gain valuable insights into the performance, user experience, and marketing impact of different application versions. This iterative process of testing, analyzing, and decision-making enables organizations to make informed choices, refine their applications, and optimize their offerings for enhanced user satisfaction and business success.

A/B Deployment and Feature Flags

A/B deployment is closely related to another powerful technique known as feature flags, also referred to as feature toggles. Feature flags are a mechanism that allows developers to enable or disable specific features within an application, independently of the deployment process. By combining A/B deployment with feature flags, organizations can further enhance their experimentation capabilities and achieve granular control over feature rollouts. Feature flags enable developers to selectively expose new features to subsets of users, allowing for incremental testing and gradual feature rollout. This approach provides greater flexibility and reduces the risks associated with deploying new features to all users at once. By leveraging feature flags alongside A/B deployment, organizations can fine-tune their experiments, gather valuable user feedback, and make data-driven decisions about feature adoption, ultimately leading to more successful and well-informed product iterations.

Benefits of A/B Deployment

A/B deployment offers numerous benefits for organizations. Firstly, it instills heightened confidence in the release of new features or updates by allowing real-world testing before widespread adoption. This reduces the risk of detrimental consequences and ensures a smoother transition for users. Secondly, A/B deployment enables organizations to identify the version that delivers the most optimal user experience. By leveraging real user data and feedback, organizations can make informed decisions regarding user interface design, functionality improvements, and other factors that contribute to an enhanced user experience. Additionally, A/B deployment can substantially boost conversion rates by enabling organizations to test and compare different marketing campaigns. This empowers businesses to identify the most effective strategies for attracting and converting users into loyal customers.

Drawbacks of A/B Deployment

While A/B deployment offers significant advantages, it is important to acknowledge its drawbacks. Implementing A/B deployment can be more complex than traditional deployment methods due to the need for maintaining two separate versions of the application and configuring the load balancer accordingly. This complexity requires meticulous planning, coordination, and technical expertise. Furthermore, there is always an inherent risk involved in A/B deployment. Despite rigorous testing and analysis, there is a possibility of unforeseen issues arising during the deployment process, which could disrupt the user experience and adversely affect the organization’s reputation. These complexities and risks must be carefully considered before implementing A/B deployment.


In conclusion, A/B deployment is a powerful strategy that allows organizations to test and compare different versions of an application in a live production environment. By selectively routing traffic to each version and analyzing the results, organizations can gain valuable insights into performance, user experience, and marketing effectiveness. By leveraging A/B deployment alongside feature flags, organizations can further refine their experimentation and achieve controlled feature rollouts. However, it is crucial to carefully weigh the benefits and drawbacks of A/B deployment, considering the complexities and risks involved, to determine its suitability for a particular business context. With thoughtful planning and analysis, A/B deployment can be a valuable tool for driving product improvement and enhancing conversion rates.

OKR Explained

What is an OKR?

  • OKR stands for Objectives and Key Results.

It is a popular goal-setting framework used by teams and individuals to set ambitious goals with measurable results. OKRs are typically set quarterly, but they can also be set annually or monthly.

How do OKRs work?

The first step in setting OKRs is to define your objectives. Objectives are qualitative statements that describe what you want to achieve. They should be ambitious but achievable.

Once you have defined your objectives, you need to identify the key results that will measure your progress towards your objectives. Key results are quantitative statements that track your progress towards your objectives. They should be specific, measurable, achievable, relevant, and time-bound.

Benefits of using OKRs

There are many benefits to using OKRs, including:

  • Increased focus and alignment: OKRs help teams stay focused on the most important goals. They also help to align teams around a common vision.
  • Improved transparency and accountability: OKRs are transparent and visible to everyone in the organization. This helps to improve accountability and ensure that everyone is working towards the same goals.
  • Greater motivation and engagement: OKRs are motivating because they are ambitious and challenging. They also help to engage employees by giving them a sense of ownership over their work.
  • Improved decision-making: OKRs provide a framework for making decisions. By understanding the organization’s goals and key results, teams can make decisions that are aligned with the organization’s priorities.

How to implement OKRs

Here are some tips for implementing OKRs:

  • Start small: Don’t try to implement OKRs across the entire organization all at once. Start with a small team or department and gradually expand the program as you gain experience.
  • Get buy-in from leadership: OKRs are more likely to be successful if they have the support of leadership. Make sure that your CEO and other senior leaders are on board with the program before you launch it.
  • Train your team: OKRs can be a complex concept, so it’s important to train your team on how to use them effectively. Provide your team with resources and training so that they understand the framework and how to set and track OKRs.
  • Be flexible: OKRs are a living document, so don’t be afraid to make changes as needed. If an objective or key result isn’t working, don’t be afraid to adjust it.

Examples of OKRs

Here are some examples of OKRs:

  • Objective: Increase website traffic by 10% in the next quarter.
  • Key Results:
    • Increase organic search traffic by 5%.
    • Increase social media traffic by 3%.
    • Increase referral traffic by 2%.
  • Objective: Launch a new product by the end of the year.
  • Key Results:
    • Complete the product design by the end of the quarter.
    • Develop the product by the end of the second quarter.
    • Test the product with users by the end of the third quarter.
    • Launch the product by the end of the year.


Here are some specific examples of how OKRs can be used to support test environment management improvements:

  • Objective: Improve the reliability of test environments.
  • Key Results
    • Reduce the number of outages in test environments by 50%.
    •  Increase the uptime of test environments to 99%.
  • Objective: Improve the efficiency of test environment provisioning.
  • Key Result
    • Reduce the time it takes to provision a new test environment by 50%.
    • Increase the number of test environments that can be provisioned simultaneously by 25%.
  • Objective: Improve the security of test environments.
  • Key Result
    • Implement security controls in all test environments.
    • Conduct security assessments of all test environments on a quarterly basis.

By using OKRs to focus on specific goals and track progress over time, teams can improve the effectiveness of their test environment management efforts


OKRs are a powerful goal-setting framework that can help teams and individuals achieve their goals. If you’re looking for a way to improve your focus, alignment, and motivation, consider implementing OKRs in your organization.

Key to DevSecOps

Key to DevSecOps: Integrating Security in Software Development


In today’s rapidly evolving technology landscape, software development has become increasingly complex and challenging. Traditionally, software development was heavily siloed, with DevOps engineers focused on software creation and security teams responsible for testing and analysis at the end of the development life cycle. However, this approach made it difficult to produce secure, high-quality software at scale. To address this challenge, DevSecOps, or DevOps security, has emerged as a key strategy for companies to integrate security into all aspects of software development. In this post, we will explore the benefits, challenges, and best practices of DevSecOps and how it can help organizations create software that is more secure, efficient, and of higher quality.

Benefits of DevSecOps

The integration of security into all aspects of software development through DevSecOps has several benefits for companies, including:

Lower Costs and Reduced Rework: Security testing is often more expensive the further you go in the software development process. Waiting until the end to run security tests can require extensive rework, driving up production time and costs. DevSecOps aims to lower costs by reducing rework throughout development and solving problems as they arise. This, in turn, prevents expensive rework on the back end.

Improved Culture and Attracting Top Talent: By combining DevOps with security, companies can demonstrate that they value agility, efficiency, and innovation. This can create a culture of innovation that inspires team members to keep learning and trying new strategies, making your organization an attractive environment for top talent.

Reduced Vulnerabilities and Increased Security: DevSecOps enables teams to test early and often throughout the software creation process, catching vulnerabilities as they arise and preventing faulty and insecure software from going to market. This reduces the risk of security breaches, which can be costly and damage a company’s reputation.

Enhanced Collaboration and Understanding of the Development Process: By breaking down barriers between developers and security teams, DevSecOps can enable teams to work more closely together and have a greater understanding of the end-to-end development process. As a result, teams can develop greater intuition about potential security challenges and vulnerabilities, leading to a production environment that continuously improves and becomes more efficient.

Challenges of DevSecOps:

While DevSecOps offers many benefits, it also presents several challenges that organizations must overcome, including:

Gaining Developer Buy-in: One of the most significant challenges of DevSecOps is gaining developer buy-in and overcoming resistance to change. Developers may be used to working in a certain way, and it may take time and effort to convince them of the benefits of DevSecOps.

Managing the Learning Curve: DevSecOps requires adopting new tools and practices, which can be time-consuming and challenging. Legacy security tools are often built for traditional workflows, which are more time-consuming and out of touch with fast-paced, agile DevOps workflows. As such, it may be necessary to abandon outdated and inefficient tools in favor of cutting-edge solutions that expedite the software development process.

Creating New Workflows: Moving to a DevSecOps model requires careful planning from security and DevOps managers. Before making any adjustments, organizations need to determine who will be responsible for various workflows and processes. Through careful planning and orchestration, potential conflicts can be eliminated, and it can be easier for team members to adjust to the new system.

Overcoming these challenges requires organizations to be patient, adaptable, and willing to invest time and resources in the transition to DevSecOps. However, the benefits of DevSecOps are significant and can make the transition worthwhile.

Best practices for DevSecOps:

To successfully adopt DevSecOps, organizations can follow several best practices, including:

Making DevSecOps a Cultural Movement: DevSecOps is not just a technological change but also a cultural shift. To implement DevSecOps successfully, organizations must build a culture of innovation that inspires team members to keep learning and trying new strategies.

Experimenting with DevSecOps and Starting Small: To ease into the transition to DevSecOps, organizations can start small and run small DevSecOps experiments. This strategy can help team members learn, adapt, and provide a safe zone for experimentation. Running DevSecOps on a small scale can also provide valuable data and help to streamline a larger, department-wide migration.

Automating Wherever Possible: Automation can expedite the software development process and avoid acting as a barrier to DevOps. Organizations should automate security testing throughout all stages of development to expedite production and reduce vulnerabilities.

Integrating Security Tools with DevOps Workflows: To avoid a situation where DevOps and security teams are constantly handing off work to each other due to a lack of integration, organizations should ensure that the security tools they use seamlessly integrate with their DevOps software. This can enable teams to work together and minimize disruptions.

Considering Threat Modeling and Continuous Compliance: Building threat modeling into a DevOps workflow can help teams understand potential vulnerabilities and work to avoid them. Continuous compliance and activity tracking can also help manage software development risk.

Using an Enterprise Insight Platform like Enov8 or Planview can streamline DevSecOps for organizations. These platforms bring together all stakeholders and processes, providing end-to-end visibility into development workflows, governance, and user-friendly workflow management functions. With the help of these Enterprise Insight Platforms, organizations can achieve greater control and visibility over their software development process, while reducing costs and improving overall efficiency.

By following these best practices, organizations can successfully adopt DevSecOps and create software that is more secure, efficient, and of higher quality.


DevSecOps is an essential strategy for organizations looking to create software that is more secure, efficient, and of higher quality. While DevSecOps presents several challenges, such as gaining developer buy-in and managing the learning curve, it offers significant benefits, including lower costs and reduced rework, improved culture, reduced vulnerabilities and increased security, and enhanced collaboration and understanding of the development process.

To successfully adopt DevSecOps, organizations can follow several best practices, such as making DevSecOps a cultural movement, experimenting with DevSecOps and starting small, automating wherever possible, integrating security tools with DevOps workflows, considering threat modeling and continuous compliance, and using platforms of insight.

In today’s rapidly evolving technology landscape, DevSecOps has become a necessity for organizations that want to remain competitive and create software that meets the highest security standards. By investing time and resources in the transition to DevSecOps and following best practices, organizations can successfully integrate security into all aspects of their software development process and achieve their business goals.